What to do to make readers become willing and eager to click ads served on your blog? Truth be told, even I need answers to this question. For all I’ve, so far, learned on the topic of AdSense advertising, this remains one question whose answer eludes me. I would really appreciate if someone could help me figure this mystery out concretely myself. From experience, I’d say there isn’t so much you can do that’ll GUARANTEE readers clicking ads published on your blog.
This does not, in any way, make this into a completely hopeless situation, no. So, what would I advise as a fix to this issue of not getting sufficient clicks from readers? Well… This might read as a cliché, but, my advice would be something like, “focus on those things you have control over and obsess less on those ones that are out of your control.” What are those things you have control over and should focus on? These, in my opinion, are some measures you can put in place to increase your chances of a higher-click rate.
RELATED: Before You Set Up Your Blog.
Focus on creating awesome content.
Content that keeps your readers on your blog. Here is the secret, the longer a reader spends on your blog, the higher the chances of them stumbling on an ad they’d be interested in. Needless to say, it is impossible to get a click out of a reader who’s left your blog. Especially if such a visitor left unimpressed by the content on your blog. So, yes, focus on churning out as much awesome content for your blog as you possibly can. The more of such content you have on your blog, the longer you can keep readers on your blog.
Make Your Ads Easily Noticeable.
Another tactic that can help improve click-rate is to make ads easily noticeable. I, personally, believe this is one of the reasons Google favors websites with a higher text content. They are keen on visibility. And it makes sense, because, of a truth, ads can easily get lost in a clutter of images and videos. So, ensure to make your ads easily noticeable. Place them in strategic positions where there’s the assurance of readers noticing them. I, personally, have a preference for showing ads in the top header area of my blog and in-between posts. Having ads placed in such strategic positions increases visibility. And, with increased visibility comes an increased possibility of getting readers to click.
Publish Content Consistently.
This point brings to mind a quote I read sometimes ago that says, “If content is King, consistency is Queen.” Yes, putting content out consistently can work to the advantage of a Google AdSense publisher. It’s not rocket science, the more readers return to a blog, the higher the chances of them engaging with ads. Sadly, even I can’t boast of having achieved consistency in this blogging business. However, I’ve had short spells of consistent blogging, and I can testify that I noticed tangible increase in those periods. So, I choose to believe consistent blogging will also benefit Adsense publishers.
Promote Your Blog.
Another thing you can do to increase your click rate is to promote your blog. While traffic isn’t all you should care for, without traffic you can’t get clicks. So, yes, your blog needs promotion. Promote your blog as much as you can. The promotion can either be organic or paid, it doesn’t matter. What matters the most is that more people get to know about and visit your blog. Hopefully, this increase in traffic will translate to a higher click-rate for you.
In the upcoming post, I’ll examine glamorized myths and unpopular truths about Google Adsense. But, before then, you should catch up on subsequent posts from this series if you haven’t.