Google AdSense: Why Are Readers Not Clicking On My Ads?

Google AdSense: Why Are Readers Not Clicking On My Ads?

One major hindrance to making huge earnings with Google AdSense is having an overall low click-rate. Other factors like your blog’s niche, the country your traffic originates from and others also affect earnings, too. But, the click-rate is that which sets most those other factors in motion. And it can be very troubling having a very low click-rate. Most especially, when you are managing to pull a sizeable amount of traffic to your blog. Your inability to convert those views into clicks can spiral into despair if care is not taken. Trust me, I’ve been there. You’d feel like all those views are just going to waste. So, what is the advisable line of action required to remedy such a situation?

Here is the hard truth, the chances of having visitors click on ads from your blog are very slim. A large number of readers your blog will attract will come solely for your content and nothing more. Why? Is it that visitors are mean or evil people who don’t want you to get rich off Google AdSense? Of course, that’s not the truth. So, what are some of the reasons behind visitors not clicking your ads? Let’s dive into some more logical and realistic explanations.

They Have No Idea Clicks Are Needed For You To Get Paid

Believe me, a host of your blog’s visitors have no idea how the AdSense mechanism functions. Most of these visitors have the idea of traditional advertising engrained in their hearts. So, to the best of their knowledge, as much as they haven’t installed an AdBlock plugin on their laptops, and are willingly allowing these ads load alongside your page, they are doing you all the good in the world. It’s no surprise that most people, the moment they see AdSense ads live on your blog, assume you are swimming in cash – I used to think that too.

They Have Probably Seen The Ad On Another Blog

You have to understand yours is not the only blog the bulk of your visitors frequent. They have other blogs they read too. There is even a very high possibility that yours is not their favorite blog. That’s just the truth. And, with AdSense, the ads that are displayed to each visitor are majorly uniquely served. It’s not like there are statics ads placed on separate blogs. Different visitors see ads tailored according to their individual interests and internet profile. That is, two people will probably not see the same ad when they visit a particular page from your blog.

What does this mean for an AdSense publisher? For one, the likelihood of a visitor seeing an ad they’ve seen elsewhere repeated to them on yours is high. So, let’s imagine a visitor saw an ad yesterday, got curious, and clicked on the ad on another blog. It should be expected that such a person would most likely not click on that same ad ever again. In all fairness, you really can’t fault them for that.

The Ads Are Unrelated To Their Interests

As much as the AdSense algorithm tries to tailor ads it serves per individual, it isn’t an entirely fail-safe system. There are times when, for various reasons, the ads served are totally unrelated to your visitor’s interest. Yes, this happens. In the event of such an “error,” the chances of getting a click out of your visitor becomes greatly reduced. Such a visitor will, expectedly, be quick to look away in such a scenario. I’ve found myself in such a situation before. As a goodwill act, I try as much as possible to engage with ads when I visit other blogs. That notwithstanding, there are some categories of ads I’ll never click. Ads from those categories simply do not interest me, one bit. And not even goodwill will make me consider engaging with them. And, I am so certain this trait is in no way peculiar to me alone.

In the next post, we will be considering things that can be done to get readers to click.

Read Other Parts Of This Series

Google Adsense: A Quick Introduction To The Program.

How Is Google AdSense Different From Other Forms Of Advertising?

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